Sekapur sirih, My skripsi, Universitas Andalas

 

“Sesungguhnya sesudah kesulitan itu ada kemudahan, maka apabila engkau telah selesai dengan suatu pekerjaan, segeralah engkau kerjakan dengan sungguh-sungguh urusan lain. Dan hanya kepada tuhanmulah hendaknya kamu berharap.”

(Q.S Al Insyirah : 6-8)

Alhamdulillahi Rabbil’Alamin….

Tercapai sudah langkah demi langkah cita-citaku, Semua berkat Rahmat-Mu ya Rabb. Bersujud syukurku kepada-Mu ya Allah atas Nur, Rahman dan Rahim-Mu yang telah Engkau limpahkan kepadaku.

Atas ridho-Mu ya Allah, kupersembahkan karya kecilku ini dengan segenap ketulusan dan ucapan terimakasih kepada Ayahanda Yurnalis dan Ibunda Darma Yanti, berkat limpahan kasih sayang dan keringat mereka karya kecil ini bisa tercipta. Hanya ucapan terimakasih tak akan sanggup membalas segala kebaikan yang telah mereka berikan. Yang tiada lelah, tak pernah mengeluh berjuang demi hidupku, tetes demi tetes keringat Ibunda dan Ayahanda bagaikan mutiara terindah dalam hidupku. Untuk kakak ku Febry Joyani dan adikku Rani Trijuni terimakasih segala bentuk dukungan dan semangatnya untuk menyelesaikan karya kecil ini.

Terima kasih banyak kepada dosen pembimbing Ibu Dian Hafizah, SP, MSi dan Bapak Muhammad Hendri, SP, MM yang telah banyak membimbing dalam penyelesaian skripsi ini.

Terima kasih kupersembahkan kepada semua yang telah membantu, untuk Fery Febrian, SP terima kasih atas semua dukungan, semangatnya dan banyak membantu dalam pencapaian impian ini, Kepada sahabat-sahabat yang telah membantu, teman-teman Agribisnis 2011 dan terima kasih buat uda uni senior Fakultas Pertanian. Terima kasih kepada keluarga besar KOPMA UNAND, HIMAGRI dan keluarga besar UKF EnSC FP UNAND. Rahmat dan Karunia Allah SWT selalu mengiringi langkah dan perjalanan kita semua.

Aamiin..

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Contoh abstrak english

ANALYSIS OF CONSUMER BEHAVIOR THE CABBAGE VEGETABLE MARKET IN TRADITIONAL AND MODERN SHOPPING CENTER IN PADANG CITY

This research aims to analyze consumer behavior of cabbage vegetables in traditional markets and in modern shopping center in the city of Padang. Itwas conducted from September to October 2014in two traditional markets, namely the Pasar Raya Padang andLubukBuaya and two modern shopping centers, namely Plaza Andalas and Basko Grand Mall.  This study used a survey method by collecting data from 30 people in traditional markets and 30 people in a modern shopping center through a purposive sampling method.The result shows that the overtconsumer behavior in the traditional market are averagely the consumers buy around 1 kg of cabbage with the frequency of purchase around 2-5 times per month at early morning time. The arguments of consumers to by these cabbages is its nutrition benefit, its price and their own motivation. While the overt consumer behavior in the modern shopping center aretheir habit to buy around 1 kg of cabbage with frequency of purchase around 2 times per month at day time. The decision makers of purchasing these vegetable cabbages are their own family.

The inert or covert consumers behavior observed in this research are theperception and the loyalty of the consumers. From the analysis of the cartesius diagram, in the traditional markets the attributes of freshness, price, taste and durability already meet the customer satisfaction but it is still lacking for the attribute of hygieness. Other attributes, such as, the packaging, sizes and the aromatic are not so important in influencing the consumer decision. While in the modern shopping center, the attributes of freshness, taste, durability and cleanliness already fulfill the consumers but it is still lacking for the attribute of price. Other attributesare the size, packaging and aromaticare not so important for consumers. The level of customer loyalty to this vegetable either in the traditional markets or in the modern shopping center is good enough.

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